The Department of Business Administration

Areas of Concentration

The goal of this department is to cultivate students to be capable of forward-looking thinking, possessing management competence across all industry sectors, and to become business leaders. Students are required to learn the following fundamental knowledge in management field: human resource management, operations management, marketing management, finance management, technology management, and information management.. In addition, selective courses, such as organizational behavior, e-commerce, investment, total quality management, knowledge management, …, etc., are offered for expanding and solidifying the basic knowledge in management.

Research Fields

The department focuses, not limited, research in the following fields: 1. globalization in the business, especially in the China and Asian market. 2. service business management, reflecting the fact that the national production value in service business has significantly exceeded other industries and businesses. 3. performance of management, including efficiency, effectiveness, productivity, and competitiveness. Other related research fields such as strategy, marketing, quality, etc,. are due to the faculty』s interests.