Department of Visual Communication Design
Elective courses
- 4-year Program? Courses of Instruction, Dept. of Visual Communication Design
- Computer Digital Image Photography
Introducing how to work with Mac environment. Class also mention software systems with discussion of concepts of digital image principles. To be a designer of artist, hold on enhancing photographic skills is requirement for today's art work. So, a standard line up with digital image industry, Adobe Photoshop software will be used in our class. Students must acquaints the basic tool set and all commands such as photo composite color control, layers channels, path and file input, output and retouch techniques etc.
Learn the basic concept of computers, Internet, and the software document process.
By using vector-art applications and soft wares of the Macintosh computers, students will learn to produce and create a variety of symbols, logos, and illustrations.
For the practical training, this course introduces the character and??? function of camera; as well as the technique of dark room, and the concept of lighting. In theory, the course is focused on the principles of Black/Whit and color photography, the creative idea of photography and the appreciation of image.
Make the teaching website as supplementary teaching; students can realize the website production in class and moreover, they can review from the website at any time.
The applied software is Director. The contents of courses include further operation, writing programming languages, and establishing the whole ability of completing multimedia works.
Integrate the photography with the digital technology and apply? image media on commercial purpose.
Be able to know the trait and application of media materials and perform them on the context and thoughts of the modern design development.
- Introduction of High-Tech Art
Understand the development process of high-tech art, and think over the relationship among medicine, physics, science, and the visual art.
Intensive study of Light. Using light as methods of visual communication and design, which to help students develop new media of design field.
- Perspective
- What space means to the visual art;
- Development progress of space performance of the visual art;
- The cognition, familiarity, and application of the theory of the perspective.
This course is designed for Advertising design. It includes market research, copywriting, production, and presentation. It communicates how to achieve a successful advertising plan.
Learning the nonlinear film-editing computer software ?remiere?? film edition of digital film, and the process of manufacture.
- Printing Production & Management
During the process of participation and operation, students can understand the importance of manufacture and management before digital print, and know better about the methods and procedures of practical rehearsal of design.
- Interactive Media & Web Page Design
Tie in the website supplementary teaching with practical examples. Teach the producing methods of interactive website from the easy to the difficult and complicated through the software tool, Flash MX to accomplish the professional capability of the professional design of interactive multimedia website.
The manufacture of inserted-painting book is the main subject of curriculums to accomplish the purpose of practice.
Though the flat media to apply the claimed subject to express the design of practical application of creation, vision, and conception.
- Advance Interactive Multimedia
- Students can realize more deeply and know how to apply the programming ability on the content of the production of special cases of multi-media, arrangement of design process, correct application of file? format, integrated-manufacturing skills of multi-media, edition of program language by the advanced curriculums of multi-media.
- "Director" is the main teaching instruction, and
cooperating with "premiere", "flash", "photograph", and "Maya".
- Digital Photography
The purpose of this curriculum is focused on the discussion of the potential of digital camera system嚗?in addition to the innovation of the performance style of photography, we focus on the relationship between the transformation of conception with the art of contemporary vision.
Construction in motion is getting more important in the development of contemporary design. This class focuses on individual projects with emphasis on advanced application of interactive multimedia technology and design to present construction in motions.
Training the students to know better about 3D environment and promote the students??manufacturing skills of 3D animation.
The course emphasizes visual communication. It provides creative idea development, print layouts, CF storyboards and SP plan and production. The class offers students a real advertising working process and experience.
Classes included introduction to packaging design theory and histories, investigation of basic materials and production methods. Through understanding of all the Knowledge of package design, Students produce a variety of packaging solutions dealing with shape?orm?nd volume. At the advance section , utilizes computer programs throughout phase development of the projects.
The study of Action Script is the essential training for those who what to upgrade their technics for the study of Flash MX. The class training will takes students through the most common pieces of code from class? exercises, Finally ,to make students know how. To incorporate. code into their web projects.
This program is for the application on the domain of visual design after being combined with optics, consciousness, and relevant skills as the leading direction; and takes the advantages of the multi-dimension of holographic images to display the conception and perform the dimensions of visual images to offer chances for the flat medias to develop the performances of the visual images in three-dimensional space. The directions of performances are applying the three-dimensional images on poster designs, designs of exhibitions, and relevant visual performances.
Learning the physical knowledge of each part of human being, and combing the applying functions of art with the 3D animation according to the analysis. Students can possess the ability to understand the internal and external parts of human? body and perform on the creation of figure during manufacturing the works about figure.
- Manufacture and Execution of Film
From beginning of shooting to the completion of film, students would understand the manufacturing process and environment of commercial film. As well as proving the theories of post-manufacturing process and animation to the film and video, and emphasis the influence of high technology on the process of post-manufacture, furthermore, to change the commercial film.
Cooperating with the manufacture of actual designed cases, and offering opportunities for students to combine the knowledge learned from school and practical experiences.
Introduce the role & status, working methods & tools, and future developments of the industrial designs in entire industrial business.
- Design of Image? Planning
Planning by the applied whole image of design, integration, and marketing.
- 2D Animation & Game Design
Students will learn about how to organize and apply their creative images to create the film of 2D animation, and to guide to manufacture the molds of 3D computer.
- Advance Advertising Design
Students can understand the procedures of how to innovate the creation by the related images of thinking and the different topics嚗nd teach the students to apply interactively by film and outdoor teaching.
Investigating, assessing and developing the package of local specialties of Taiwan districts; analyzing and creating personal commodities.
Learning the special efficacy of visual software of "After Effects", as well as to know the form and style of film.
- Advance 3D Computer Graphic
Training the ability of setting the frame of role? mold and the skills of animation? manufacture.
The visual & sound designs include the mirror images, dynamic images, all kinds of painting styles, recombination & designs of three-dimensional visual images, words, and sounds; and is combined with all of techniques learned, appreciation of visual images, and cultivation of connotation, including from different points of views of media, culture, society, and art to deliberate the meanings of all kinds of visual images to be treated as the reference or resource of creation & designs of visual creations. This program emphasizes to collocate with the creations of graduations and independent creative designs.
- Planning Design of Exhibition
From the theory of design cases, and starting from the perspectives of human being, nature, and society to express the meaning and origin of language, and the analysis and conservation of between the theory of displaying space and practical affairs.
- Art Administration and Management
The controlling and management abilities needed to face during the process of accomplishment of performance of art and design have great influences on visual performance. The curriculum combines the relationship with the mechanism of production and consumption by the internet conception of creative industries, and introduces the cognition and structures of management and administration of art.
- Database Program of Active Website
Introducing the operational principle and application of internet database, and editing the database program by using the ?ream weaver??and ?old Fusion?? and manufacturing beautiful database faces that are easy to use by using the software of "Flash".
Be able to apply art, technology, and humanities on life.
- Graduate Study's Courses of Instruction
- Studies in Advanced Formation
Masters different viewpoints of formation research, and builds up research emphasis about two-D, three-D space, and light formation. Probes into different formation theories and the development of latest technology. Through formation practice, acquires the best effect of formation research, and improves postgraduates??ability to deal with formation to reflect designers??sense of formation and ability to handle the essence of formation.
- High-tech and Digital Media Arts
Probes into the interaction between technology and digital media art, and the latest development of digital media art. Centers on image interaction media art, audio-visual interaction media art, recording system media art, installations art, time and media art, light/shadow and media art, holographic art, virtual and real interface design. Basing upon a whole new thinking, discusses macro and micro, hardness and softness, reality and virturality, linearity and non-linearity, time and space, Yin and Yang in Tai Chi, and how designers can find out their position and new opportunities in a new time and space.
- Human-Computer Interaction??
Introduces the interface design of digital media, including interface elements, interactivity, how signals are delivered, and usability test. Analyzes the interface design of webpage and multimedia CD ROM by demonstrating examples. Besides, discusses the learning theory about interface design. The course goals include: 1. Students realize the development of interface design and its role to software. 2. Students understand the relation between interface design and learning theory. 3. Students understand the elements and employment of interface design. 4. Students design a website or multimedia work with good usability.
- Special Topic in Digital Content Production
Introduces digital media design system, including database technology (ASP, PHP, Coldfusion), interaction and talk design, software debug and packing, and preparing multimedia teaching materials. The course contents focus on interface design of multimedia webpage, integration of network database, and production of digital teaching materials. The course goals include: 1. Students understand what role digital media plays in digital learning and digital archive. 2. Students realize the basic theory of database and make combination of database and webpage. 3. Students are able to finish a digital learning or digital art website.
- Seminar in Visual and Spatial Design
Compares the spatial design styles of formal logic, dialectical logic, and virtual logic. By the concept of visual thinking, employs the thoughts of art, spatial aesthetics, and psychology to systematically discuss, analyze the environmental aesthetics based upon visual perception and spatial creation. On the one hand, the course will center on introducing the works of famous masters, and strengthening students??practical intelligence. On the other hand, this course will also guide students to study basic theories, literature, and researches so that they can work on their papers.
- Visual Communication and Design Creation
Guides students to thoroughly understand the latest theory and information worldwide in the field of visual communication design. Basing upon expanding students??visions, creates a new generation of visual communication presentation by means of dealing with diverse media and establishing creative thinking. Helps students to develop independent creation and research to improve their design originality.
- Studies in Thoughts of Contemporary Design
Through the course of development in design thought, realizes the worldwide design history, and the importance of design works at that time. Probes into the ideas for creation of contemporary arts with diverse aspects and influences, and the evolution of thoughts. Furthermore, understands the unignorable relation between contemporary design and human, space, society, and also the influences of contemporary design as well. Analyzes, discusses contemporary designers, originality, future influences and application of their works. Besides, in the part of design theory aesthetics, deeply goes into the social significance and design strategy of design works, examines and judges the thread and value of work development, and makes case study or investigation.
- Studies in Designing Style
Guides postgraduates to discuss and study different research themes about suitable design styles, focusing on the study and application of theories about design style. Develops their appreciation of design product or sample collection, and their ability to generalize design style. Basing upon postgraduates??study background and the idea of marketing, discusses the trend of popular fashion style. Helps postgraduates to analyze the design style of classical design product to develop their ability to research design style and write papers.
- Aesthetics of Audio-Visual Design
Studies still images, daily ads, image design, animation, movie, network, virtual technology, recomposition of every type of painting, characters, sound, and design aesthetics. Introduces modern theories about photography, sociology, art, aesthetics, and psychology. Offers and analyzes systematic discussion about media culture phenomenon caused by interaction of media and society. Expands wider thinking and creation space for motion image artists and multimedia designers. Besides, by combining technology that this course teaches and the ability of appreciation, helps students to analyze the creation and communication of all image works to realize the past and present strategies of modern visual media, their reappearance, and understand how audio and vision become one carrier of recording art and visual communication, and the expansion of their art idea. Furthermore, discovers the reference and resource for visual creation and design.
- Colors and Visual Perception
Focuses on the fields of color perception and color application. From the viewpoints of technology, culture, society, industry, aesthetics, media, and psychology, discusses the system and structure of color application. This course gives first place to practice with the complement of theory. Helps postgraduates to get familiar with and criticize theories about color application, and start their independent researches to develop research category and find out the feasibility of creating new issues. Postgraduates are expected to obtain the knowledge of color application, and it will be very helpful to engaging in human-computer interface, technological media, cognition, visual communication, etc.
- Seminar in Visual Arts: the Bauhaus
In middle modernism, the integration of art and design at the Bauhaus College in German raised a revolutionary trend of art. From painting, architecture, stage design to handiwork, we can find out that the design element was displayed in art. This course will start at the introduction of history of Weimar Republic where Bauhaus developed; then deeply probe into the rise, transition, and influences of Bauhaus style. Besides, this course will introduce how Bauhaus style is represented in painting, architecture, stage design, and handiwork, and describe geometry style, the concept of industrial design under modernistic aesthetics.
- Seminar in Visual Design: the Postmodernism
Since the mid 20th century, because of misuse of modernism and identity due to internationalization, people start to yearn for the diversification in traditional living environment. Also, the speeding development of visual aesthetics and review of decoration concept lead to post-modernism, and raise revolutionary issues in space aesthetics. Post-modernism goes deep into multimedia video products, space, and establishment of environment design. The course contents include the development and thought of space design aesthetics in the late 20th century, discussing their relation by way of literature, psychology, semiology, and philosophy, investigating the past and contemporary viewpoints of living environment through the interaction between multimedia communication, and society, education, culture, and economy, raising the examples of spatial aesthetics transition (classicism, modernism, post-modernism, and post-post modernism) to compare and evaluate the works of famous spatial designers.
- Web and Creative Marketing
Basing upon internet, a new marketing tool, discusses how to achieve the marketing goal by using the features of internet and originality. The course contents include theories and skills of thought creation, network creative thinking, analyzing the strategy of network marketing, creative integration marketing, etc. Discusses the example of network originality marketing which actually influences marketing thought, employs the element of visual art, builds up creative capital, and combines with network marketing. This course contains literature and case study, project planning, and practice. By means of design practice, and (virtually) participating in real world marketing activity, develops students?? ability to react to the marketing revolution in new age.
- Seminar in Visual Design: Spatial Structure in Digital Contains
Introduces the design rule of futurism, breaks the habitual thinking of space composition, realizes the interaction between real and virtual space. Studies the essence and style of digital content creation (including animation, space, game, image, ads, concept, product, and creation of fashion culture). Combines function requirement in the future and digital design, helps students to realize the future and own advanced global view by the dialogue of culture and technology.
- Seminar in Visual Arts: Pop and Commercial Arts
Pop art, arising in the 1970s, plays a very important role in the modern art history, and in particular, New York pop art and creation led by Andy Warhol is the most vivid. New York pop art does not only demonstrate the dialectical relation between art and business, but also stands for the art thought combined by media, art, and star imagery totem. New York pop art extremely affects the modern business design and visual presentation. By means of introducing concepts of business design and elements of visual presentation in pop art, this seminar guides students to consider the dialectical relation between art creation and business design in the field of visual images. The contents will cover pop art in London, New York, and Europe. This seminar will also introduce the thoughts of post-pop art and creation styles, including painting, sculpture, movie, and ads design.
- Media Globalization and Creative Industries
As a result of globalization and digital technology, the environment of communication media has changed from ?oor channel??to ?oor content?? The media is divided into ?icture and character??and ?ntertainment?? The new guideline of media system is highly-capitalized jungle competition and performance management. The reality is that creative thinking is industrialized, and culture is displayed by capital. Upon this basis, thinks back about the thought of culture industry raised by the Frankfurt school, and employs culture globalization discourses, techno-sociology, culture economics, and contemporary management theories to examine the development of video media (movie, animation, game, pop music) in the major countries under globalization and huge change of digital technology. Also, analyzes difficulty, dispute, policy, and solution the media in Taiwan faces.
- Digital Marketing and Management
Centers on the business related to multimedia and digital contents. Learns to use different digital marketing tools and methods to draw up suitable marketing strategy and make performance evaluation. Uses worldwide cases to discuss the issues and restrictions where digital marketing involves. This course will cover basic theories and concepts of digital marketing, demand analysis of digital products, design of marketing proposal, project management and project preparation of digital marketing. Through literature, case study, project planning, and practice, improves students??ability to draw up creative marketing proposal and manage project
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