Department of Public Relations and Advertising
Faculty
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Lloyd Sheng-Pao Fan
Assistant Professor & Chairman of Department |
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 Educations |
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- Ph. D. in Political Science and International Relations, Queensland University, Australia
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Research |
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- Political Science, International Relations
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Present Courses |
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- Political Communication, Public Relations in Politics, Political Science, International Relations
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Liu, Cheng-Tao
Assistant Professor |
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Educations |
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- PHD (1997) in Public Relations, Southern Mississippi University, MS, US.
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Research |
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- Cross-Culture Communication, Power Relations in PR, PR Ethic Issues, Consumer Complain.
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Present Courses |
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- Public Relations, News Writing, Communication Research Method, Market Survey, Journalistic English
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Hsu, Yu-Chuing
Assistant Professor |
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Educations |
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- Ph. D. in Educational Computing and Technology Program, Barry University, Florida, US.
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Research |
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- Digital Marketing and Management, Creative Internet Marketing, Web-based Hypermedia, Digital Divide
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Present Courses |
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- Internet Marketing, Qualitative Research Method, International Communication, Media Criticism
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Wang, Chuan-Ueh
Assistant Professor |
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Educations |
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- Ph. D. (2004) in Business Management, Sarasota University, US.
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Research |
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- International Marketing, Consumer Behavior, IMC
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Present Courses |
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- IMC, Creative Marketing and Management, Business Management
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Shen, Yu-Yen
Assistant Professor |
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Educations |
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- Master of Communication Art, New York Institute of Technology, US.
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Research |
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- Media Management, Advertising Strategy, Advertising, Advertising Management
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Present Courses |
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- Advertising Psychology, Consumer Behaviours, Advertising Management, Sociology
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Leu, Jr-Huey
Lecturer |
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Educations |
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- Master of Public Relations, Emerson College, Currently doing her Ph. D. in University of Southern Carolina, US.
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Research |
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- Public Relations, IMC, Oral Communication, PR Strategy, Crisis Management
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Present Courses |
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- Public Relations, Interpersonal Communication, PR Writing, Organisational Communication
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Chuang, Ueh-Feng
Lecturer |
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Educations |
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- MA in Public Relations, Ball State University, Muncie, IN, US.
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Research |
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- Public Relations, Opinion Poll, News Writing, PR Strategy
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Present Courses |
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- Public Relations, Market Survey, PR Strategy and Planning, Internship in PR and Advertising
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Chen, Weiwei
Lecturer |
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Educations |
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- MA in Communication, State University of New York at Buffalo, NY, US. Currently doing her Ph. D. at National Cheng Kung University.
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Research |
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- Cooperate PR, Business Management, Public Relations, NPO Public Relations
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Present Courses |
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- Communication Theory, Cooperate PR, NPO PR, IMC
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Jung, Dingbao
Lecturer |
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Educations |
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- Master of Arts in Mass Communication, California State University, Fresno, US.
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Research |
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- Media and Society, Advertising, Copy Writing
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Present Courses |
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- Advertising Strategy and Planning, Advertising Creative and Copy Writing, Advertising
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Fei, Tsui
Lecturer |
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Educations |
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- MA in Advertising, National Cheng-Chi University
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Research |
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- Advertising, Advertising Creativity, The Sign of Advertising, Consumer Behaviour, Consumer Sociology
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Present Courses |
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- Advertising Strategy and Planning, Advertising Creative and Copy Writing, Advertising
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