Data Collection and Academic Writing
This course is designed based on two distinct objectives. The first one is to introduce the skills of data collection for the fresher. It continues with the key point of how to analyze those data for the preparation of report writing.
SoftWare Application on Photoshop and Illustrator
Students will use various software programs in conjunction with peripheral devices such as CD-ROMs, scanners, and digitizing tablets to explore image creation on Windows ??based application software.
Interpersonal Communication
This course aims to examine communication? role in interpersonal relationships with emphasis on the application of theory in dyadic situations.
Speech Communication
Students will learn to understand the technique and constrain of speech communication. This course also helps students improve their skills in speech interpersonal communication.
Introduction to Photography
Based on the basic concepts of photography, this course is designed to introduce students that photography is actually a form of visual arts expression. Photography designed is beneficial to commercial design. It allows students to realize the unique nature and techniques control of photography. On completion of this course students will be capable of appreciations of image design and other arts-related professionals.
Persuasive Theory
The curse is designed for two distinct objectives. It aims to introduce persuasive psychology and massage through lecturing. The course also try to effectively combine the mass media?dvertising and persuasion in communication field.
Introduction to Visual Design
Students in this course learn to use the elements and principles of design as a basis for all creative work in the visual arts. Students are introduced to the vocabulary of design as well as the use of the computer as a design tool.
Journalistic English
A basic course in reading and comprehending for English news particularly from newspapers, magazines.? The course acquaints students with the theoretical background and practical experience necessary for them to function effectively in journalistically related fields (newsletter reporting, column, feature, commentary, public relations). In particular, students are trained to a variety of skills and abilities in understanding some basic components of Journalistic English such as, commonly used vocabularies in news, reporting principles, and newswriting style and structure.
Website Design
Students will learn the basic elements of Adobe Photoshop to create web-ready content, scanning, web/digital colour spaces, web terminology, capabilities and limitations of design of web, optimizing file sizes and palettes, basic HTML tags and principles of creating effective user interfaces, navigation strategies, cross-browser and platform issues and the limitations involved in designing for the web.
Advertising and Media
Advertising media planning influences the efficiency and effectiveness of an advertising campaign. The emergence of Media Service Agency appeared that the necessity of more delicate media planning. Media Service Agency is the partner to Ad agency because it provides more media-oriented, and media-focus services to advertisers. Students in class are expected to learn the orientations of media analysis and the skills of media planning in order to take up a challenge to the new media environment.
Marketing Research
This course aims to help students understand the purpose, method and procedure of marketing research. By conducting a real world project from identifying research question, designing questionnaire, survey implementation and analysis to suggestion, students will be able to further grasp relevant theories and applications of this subject.
Non-profit Organization Public Relations
This course is the advanced Public Relations, which focuses on the organizational management and marketing analysis. Based on the target audience of non-profit organization, this course will let student learn how to design the effective public relations plans. During the class, the instructor will provide the cases of non-profit organization public relationship planning.
Qualitative Research
This course aims to learn how to apply qualitative research methods to resolve problems related to public relations, advertising and marketing. Methods studied in this course include focus group, in-depth interview and case study. Students not only will have to familiar with their theories and procedures, but also learn how to apply them to resolve different types of research problems.?
English in Communication
English for Communication is an intensive reading course that aims at focusing on the specialized language of advertising, marketing, and Public Relations studies. Various texts and topics drawn from the faculty curriculum especially from the field of marketing, public relations and advertising will be used to familiarize the students with the language used in the related fields. Students are expected to practice English in all aspects of advertising copy, new releases, short feature, and so on and forth. Students are offered the opportunity to develop their skills in analyzing advertising copy, PR? strategic planning, and marketing cases in English.
Communication and Negotiation
This course is designed to help student understand the concept, purpose, process, strategy of negotiation through a variety of disciplines such as political science, psychology and management. It begins with the introduction of negotiation theory and principles. A practice will be conducted for students to face the real world of negotiation. Finally, this course also help student to crisis management and enhance students??ability to persuasions.
Internet Marketing
Internet Marketing examines strategies and marketing concepts that form the basis of internet commerce and prepares future business decision makers to develop and manage the market space of tomorrow for the rapidly changing world of Web business practices. This course discusses the basic fundamentals of marketing and internet marketing, the impact of web design, and strategies and tactics to use when doing business through the Internet. Topics include the history and development of World Wide Web, internet marketing theories (4P and 4C), discussion groups, e-mail, brand on the internet, the different functions and applications of the Internet, develop an effective web presence, and how interactive technologies have changed business and consumer practices. Emphasis on the effect of the use of interactive technology on a company's existing market mix and current and potential uses of the Internet for marketing tactics and strategies.? It is designed to give course participants a focused, hands-on approach to marketing for the digital economy by applying the basics of traditional marketing to the World Wide Web, using all the tools that the Internet makes possible.
Advertising Design and Practice
This course is oriented to process rather than product. Students will learn planning for the film medium and take basic technical training on nonlinering editing software. Each student will develop, plan, shoot and edit one three to four minute project. Non-synch sound, music, narration and effects will be mixed in production.
Internship in PR and Advertising
This course provides advanced professional preparation for students in the planning of public relations campaigns. The course builds on theory and practice taught previously in the major. The course allows students to initiate an original campaign through the stages of research, planning, implementation and evaluation. Students are directed to develop a public relations campaign that demonstrates a concerted effort to build socially responsible relationships by achieving research based goals through the application of strategic planning and the measurement of outcomes.
Corporate Public Relations
The objective of this course is to teach student how to integrate the concepts of public relationship and business function. Students are required to learn the communication channels and tools to communicate with different target audiences. In addition, this course will spend several weeks on case studies. Comprehensive pr proposal is required in the final.
Reputation Management
Let student understand the implication of CIS of the profit and non- profit organization. Students will have to apply what they learned in the previous course in this area to practical case study for cooperation reputation management.
Radio Broadcasting and Production
To prepare students with the knowledge and capabilities in radio programming production, as basic skills and proper attitude for future practicing in radio or PR-related business, syllabus includes introductions to radio broadcasting history, characteristics and applications; program elements analysis; studio production of event announcement, short stories and programs. Both practical and theoretical concepts are emphasized.?
Publication Layout and Design
This course will concentrate on the development of layout, design, and subeditorial skills through theoretical studies and practical work. Instruction will be given in copy-tasting, layout, handling illustrations, writing headlines and block lines, print production and electronic sub-editing. Students will also contribute to an on-going discussion group. This course does not teach how to use more advanced programs such as Adobe Pagemaker or Quark Express, although students are welcome to work on these environments at their own discretion.
Advanced Journalistic English
This course aims to strengthen students??ability in reading news articles written by English language, and teach them how to write English news.
Media Management and Planning
This lesson is not only to introduce the strategies and practices of media planning but also to develop the understanding in basic skills of media administration.
Direct Marketing
While mass market lessened, marketer can? ignore the mainstream of" one to one marketing." In this new era, according to"Integrated Marketing Communication" theory, direct marketing will be one of the solutions for marketers to reach consumers and to establish a long-term relationship between them. Students in class not only are demanded to study this new tactics and learn how to apply to some enterprises based on the concept of direct communication but also need to join the discussion of many case studies.
Communication Law
To make the students understand the communications law currently in operation, to develop the righteous general capacity, furthermore to improve the ability in solving the real problems happened in our lives. First of all, the course will introduce rules of the freedom on speech of constitution, to understand the foundation of communications law. Secondly, introduce the rules of civil and criminal laws of public relationship, to understand the responsibilities and obligations of currently laws in use. Thirdly, introduce the administrative and special laws, such as literary property, fair-trade law and consumer-protecting law etc. To understand the regulations and restrictions on the people who deal with the public relation and advertisement planning. This course emphasize on the illustration and analysis, using actual examples. The students are required not only to understand the laws in use, but the course will also request the students to have the abilities in finding relevant information and solving the problems. This will allow the students with abilities in handling independent judgment and understanding of the news happening in the public relationship of our society
Radio Commercial Design
This class focuses on the practical operation of the sales department in a radio station. With the studio training and classroom lecture, students are taught to be equipped with the skills of commercial production and radio event planning, as well as simulated execution.
Media Criticism
This course is designed first to introduce the critical theory of communication. Theories are always among the crucial contents in the communication area as to not to be ignored in communication teaching. Consequently, to criticize different media contexts will be another major part of this course.
Evaluation of Advertising Effects
This class is directed by four questions,"Advertising is effective?","Is advertisement helpful for sale?","What kind of effects does advertisement cause?","How to predict and evaluate advertising effects?" Students cooperate on team in designing and processing a research and then draw a map of a successful advertising.
Evaluation of Public Relations Effects
This course is designed to apply comprehensive and scientific evaluation techniques for a variety of public relations activities. It also emphasizes the importance of survey research skill. Students should be able to learn those techniques and skills in the public relations filed once they successfully complete this unit.
Issues in Contemporary Communication
Based on four elements or factors, which are the organizational structure of industries, the adjustment of globalization tendency, the challenge of new communication technology and the competition between the transnational cooperation, this course is designed to examine the communication trend in the globalization age and to help students understand how do the world major powers learn to adjust to it on the one hand, on the other hand, it intends to analyze the dilemma, debate and policy of Taiwan? media and how does Taiwan manage to regulate it.
Political and Electoral PR
This course is to introduce the historical development of politics public relation and the basic skills of election management.
Multimedia Production
This course is designed to familiarize students with the creation and management of digital images and multimedia. Students will use a variety of software and hardware products to create multimedia presentations and animations.
Issues in Communication Ethics
This course aims to examine codes, rules, and issues related to communication ethics, such as free flow of information.
Cases Study in Advertising
Critically examining the important dimensions of the contemporary advertising practice and the advertisement artifacts (text), from the political-economic, social and cultural, as well as the aesthetic viewpoints; various research methods-including critical, historical, managerial, interpretative, and textual analysis-are used to help students better understanding the roles advertising plays in modern culture. Class will explore historical, institutional, economic and aesthetic dimensions of advertising expression, and personal, political, social and cultural dimensions of interpreting advertisements.
Cases Study in Public Relations
This course examines case studies and contemporary issues involving public relations and integrated communications campaigns. It begins with a variety of cases study in the public relations field. The comparison of similarities and differentiation of those individual cases and the handling skills of public relations will also be discussed.
International Marketing
This course is the advanced Marketing, which focuses on the marketing concept application in the international fields. Based on the known marketing concepts, the instructor will introduce the international business structures, and practical marketing process and compare the differences between domestic marketing and international marketing. This course will be divided into three parts: environmental analysis, international strategy and marketing strategy. We also provide the cases for class discussion.