Department of Public Relations and Advertising

Achievements

This Department’s focuses are set up to increase better performance for the Faculties and Students. Industry-Academia Collaboration is to achieve the missions of promoting consultant service to local enterprises and industries. Students’ involvement of international-related advertising campaign is another focus. Here are some cases of Industry-Academia Collaboration.

Cases of Industry-Academia Collaboration

1. Opinion Survey on 2005 Tainan County Election
2. Opinion Survey on 2004 Legislation Yuan Election, limited on Tainan area only.
3. Evaluation of Consumer Behaviours changes on Nikon Advertising
4. Opinion Survey on 2004 Presidential Election, limited on Tainan area only.

International Competition

Students’ excellent performances are shown on their winning of the major competition. Including the better-known as Global Ethnic Chinese Advertising Award and the so-called 4A competition. Our students have won Gold, Silver and Bronze for the past few years and still maintain as major players in all these competitions. Take 2005 4A competition as an example, among the 200 more works, our students won the first ever Gold Award for students competition.

Publication

Faculties’ publication are meant to be a measure of teachers’ performance. Our hard-working colleagues have published a considerable number of conference papers, here are some of them:

1. Tsai, Dungchun, Shaochi Chang and Wei-Wei Chen (2005), “Economic Worth of Advertising Campaigns: Evidence of Advertising during the Super Bowl”, 2005 Annual Conference of the American Academy of Advertising, American Academy of Advertising, Houston, TX. USA.
2. Tsai, Dungchun, and Wei-Wei Chen (2004), “Choices of International Telecommunications Alliances Modes in China, Taiwan and Hong Kong”, 32nd Research conference on Communication, Information and Internet Policy (Telecommunication Policy Research Conference 2004), Virginia, USA.
3. Tsai, Dungchun, and Wei-Wei Chen (2003), “The Roles of Host Country and Partner Relationship on the Choices of Telecommunication Alliances Modes in China, Taiwan and Hong Kong,” Proceedings of the Ninth Asia Pacific Management Conference, Osaka, Vol. 2, pp. 911-921.
4. Hsu, Y. C., & Shiue, Y. M. (2005). The effects of Self-directed learning readiness on achievement comparing face-to-face and two-way distance learning instruction, International Journal of Instruction Media, 32(2), 1-14.
   
5. J.H. Hong and Y. C. Hsu, (1999). Asian NIC’s Broadcast Media in the Era of Globalization. The Trend of Commercialization and its Impacts, Implications and Limits.” Gazette: The International Journal for Communication Studies, 61 (3). 225-242.